{"id":14746,"date":"2025-11-28T17:56:22","date_gmt":"2025-11-28T16:56:22","guid":{"rendered":"https:\/\/jsemproduction.fr\/seo-or-google-ads-what-to-choose-in-2025\/"},"modified":"2025-11-29T23:44:30","modified_gmt":"2025-11-29T22:44:30","slug":"seo-or-google-ads-what-to-choose-in-2025","status":"publish","type":"post","link":"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/","title":{"rendered":"SEO or Google Ads: What to Choose in 2025?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#1_SEO_Building_Sustainable_Visibility\" >1. SEO: Building Sustainable Visibility<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#Advantages_of_SEO\" >Advantages of SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#Disadvantages\" >Disadvantages:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#2_Google_Ads_Immediate_Visibility\" >2. Google Ads: Immediate Visibility<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#Advantages\" >Advantages:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#Limitations\" >Limitations:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#3_SEO_vs_Google_Ads_Key_Differences\" >3. SEO vs Google Ads: Key Differences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#4_The_Winning_Strategy_in_2025_Combining_SEO_SEA\" >4. The Winning Strategy in 2025: Combining SEO + SEA<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#How\" >How?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#5_The_Real_Cost_of_Each_Strategy\" >5. The Real Cost of Each Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#%F0%9F%92%B0_SEO\" >\ud83d\udcb0 SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#%F0%9F%92%B8_Google_Ads\" >\ud83d\udcb8 Google Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#6_Concrete_Example\" >6. Concrete Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#7_How_to_Determine_What_Suits_You_Best\" >7. How to Determine What Suits You Best?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#8_In_2025_Google_Rewards_Quality_Above_All\" >8. In 2025, Google Rewards Quality Above All<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/jsemproduction.fr\/en\/blog\/seo-search-engine-optimization\/seo-or-google-ads-what-to-choose-in-2025\/#9_Conclusion_The_Right_Choice_Serves_Your_Strategy\" >9. Conclusion: The Right Choice Serves Your Strategy<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>You want more visibility on Google, but you are hesitating between two approaches:<br\/> <strong>organic search engine optimization (SEO)<\/strong> and <strong>Google Ads advertising (SEA)<\/strong>.<\/p>\n\n<p>This is a crucial question most businesses ask themselves.<br\/>Both approaches allow you to <strong>gain visibility<\/strong>, but not in the same manner.<\/p>\n\n<p>So, <strong>what is the best strategy in 2025?<\/strong><br\/>The answer depends on your objectives, budget, and growth outlook.<\/p>\n\n<p>In this article, <strong>Jsemproduction<\/strong>, an expert in <a href=\"https:\/\/jsemproduction.fr\/en\/our-web-services\/natural-seo\/\">SEO optimization<\/a> and digital strategy, helps you make the right choice.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_SEO_Building_Sustainable_Visibility\"><\/span><strong>1. SEO: Building Sustainable Visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>SEO (Search Engine Optimization) involves <strong>optimizing your website to appear naturally on Google<\/strong>, without paying for each click.<\/p>\n\n<p>It is a gradual process, but extremely powerful in the long term.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_of_SEO\"><\/span>Advantages of SEO:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>\u2705 Continuous visibility, 24\/7<\/li>\n\n\n\n<li>\u2705 Cost per click = \u20ac0<\/li>\n\n\n\n<li>\u2705 Enhanced brand image<\/li>\n\n\n\n<li>\u2705 Source of qualified and consistent traffic<\/li>\n\n\n\n<li>\u2705 Cumulative effect (the longer it runs, the stronger you become)<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages\"><\/span>Disadvantages:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>\u23f3 Results over several weeks\/months<\/li>\n\n\n\n<li>\ud83d\udcaa Requires rigor, content, and strategy<\/li>\n\n\n\n<li>\ud83d\udd0d Requires regular monitoring<\/li>\n<\/ul>\n\n<p>Effective SEO relies on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>a solid technical structure,<\/li>\n\n\n\n<li>optimized and useful content,<\/li>\n\n\n\n<li>effective internal linking,<\/li>\n\n\n\n<li>quality inbound links.<\/li>\n<\/ul>\n\n<p>This is exactly what we implement for our clients:<br\/>\u27a1\ufe0f <a href=\"https:\/\/jsemproduction.fr\/en\/our-web-services\/natural-seo\/\">SEO Optimization<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Ads_Immediate_Visibility\"><\/span><strong>2. Google Ads: Immediate Visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Google Ads (SEA) allows you to <strong>pay to appear immediately at the top of Google search results<\/strong>.<br\/>It is the fast track, ideal for a one-off campaign or a launch.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages\"><\/span>Advantages:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\ude80 Instant results<\/li>\n\n\n\n<li>\ud83c\udfaf Precise targeting (local, keywords, hours, locations)<\/li>\n\n\n\n<li>\ud83d\udcca Real-time ROI measurement<\/li>\n\n\n\n<li>\ud83d\udcac Ideal for testing an offer or product<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Limitations\"><\/span>Limitations:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcb8 High cost in competitive sectors<\/li>\n\n\n\n<li>\ud83d\udd01 Traffic dependent on budget: stop ads \u2192 stop visits<\/li>\n\n\n\n<li>\u26a0\ufe0f Less credible than organic positioning<\/li>\n\n\n\n<li>\ud83d\udcc9 No organic brand building<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_SEO_vs_Google_Ads_Key_Differences\"><\/span><strong>3. SEO vs Google Ads: Key Differences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Criterion<\/th><th>SEO<\/th><th>Google Ads<\/th><\/tr><\/thead><tbody><tr><td><strong>Cost<\/strong><\/td><td>Initial investment, profitable in the long term<\/td><td>Constant cost per click<\/td><\/tr><tr><td><strong>Timeline<\/strong><\/td><td>Results in 2 to 6 months<\/td><td>Immediate results<\/td><\/tr><tr><td><strong>Duration of Effect<\/strong><\/td><td>Sustainable (even after pause)<\/td><td>Instant but ephemeral<\/td><\/tr><tr><td><strong>Credibility<\/strong><\/td><td>Natural and lasting<\/td><td>Less perceived as &#8220;reliable&#8221;<\/td><\/tr><tr><td><strong>Targeting<\/strong><\/td><td>Broad and organic<\/td><td>Ultra-precise but limited<\/td><\/tr><tr><td><strong>Ideal for<\/strong><\/td><td>Long-term strategy<\/td><td>Campaign or quick launch<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p>In summary:<br\/>\ud83d\udc49 <strong>Google Ads<\/strong> = short-term booster<br\/>\ud83d\udc49 <strong>SEO<\/strong> = long-term profitability<\/p>\n\n<p>The secret is not to oppose them, but to <strong>combine them intelligently<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_The_Winning_Strategy_in_2025_Combining_SEO_SEA\"><\/span><strong>4. The Winning Strategy in 2025: Combining SEO + SEA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The most successful businesses use both approaches together.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How\"><\/span>How?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Launch a Google Ads campaign<\/strong> to generate immediate traffic.<\/li>\n\n\n\n<li><strong>Optimize the site in parallel with SEO<\/strong>, to build a sustainable foundation.<\/li>\n\n\n\n<li><strong>Analyze Ads data<\/strong> (clicks, conversions, keywords) to inform SEO content.<\/li>\n\n\n\n<li><strong>Gradually reduce the ad budget<\/strong> in favor of organic traffic.<\/li>\n<\/ol>\n\n<p>Result: <strong>balanced growth<\/strong>, less dependent on advertising and more robust in the long term.<\/p>\n\n<p>This is the strategy we deploy at <strong>Jsemproduction<\/strong> for our clients, through a comprehensive approach:<br\/>\u27a1\ufe0f <a href=\"https:\/\/jsemproduction.fr\/en\/website-creation\/\">Website Creation<\/a><br\/>\u27a1\ufe0f <a href=\"https:\/\/jsemproduction.fr\/en\/our-web-services\/natural-seo\/\">SEO Optimization<\/a><br\/>\u27a1\ufe0f <a href=\"https:\/\/jsemproduction.fr\/en\/our-graphic-services\/community-manager\/\">Community Management<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_The_Real_Cost_of_Each_Strategy\"><\/span><strong>5. The Real Cost of Each Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%B0_SEO\"><\/span>\ud83d\udcb0 SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Comprehensive SEO Audit: \u20ac300 \u2013 \u20ac800<\/li>\n\n\n\n<li>Technical and Semantic Optimization: \u20ac500 \u2013 \u20ac2,000<\/li>\n\n\n\n<li>Optimized Content Creation: \u20ac200 \u2013 \u20ac600 per page<\/li>\n\n\n\n<li>Lasting results for several years<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%92%B8_Google_Ads\"><\/span>\ud83d\udcb8 Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Average Monthly Budget: \u20ac500 \u2013 \u20ac2,000<\/li>\n\n\n\n<li>Cost per Click by Sector: \u20ac0.50 \u2013 \u20ac4<\/li>\n\n\n\n<li>Immediate results, but dependent on advertising budget<\/li>\n<\/ul>\n\n<p>Discover the complete comparison:<br\/>\u27a1\ufe0f <a href=\"https:\/\/jsemproduction.fr\/combien-coute-un-referencement-naturel-en-2025-le-guide-complet\/\">How much does organic SEO cost in 2025?<\/a><br\/>\u27a1\ufe0f <a href=\"https:\/\/jsemproduction.fr\/en\/how-much-does-a-professional-website-cost-in-2025-the-complete-guide\/\">How much does a professional website cost?<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Concrete_Example\"><\/span><strong>6. Concrete Example<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>A service SME in Var was investing \u20ac600\/month in Google Ads.<br\/>Result: decent traffic, but increasing costs and low customer retention.<\/p>\n\n<p>We integrated a <strong>comprehensive SEO strategy<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rewriting key pages,<\/li>\n\n\n\n<li>Local optimization (Google Business Profile),<\/li>\n\n\n\n<li>Publication of regular articles,<\/li>\n\n\n\n<li>Structured internal linking.<\/li>\n<\/ul>\n\n<p>In 6 months:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>+285% organic traffic,<\/li>\n\n\n\n<li>-70% dependence on advertising,<\/li>\n\n\n\n<li>Regular and qualified leads.<\/li>\n<\/ul>\n\n<p>SEO replaced the expense with a <strong>sustainable digital asset.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_How_to_Determine_What_Suits_You_Best\"><\/span><strong>7. How to Determine What Suits You Best?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>It all depends on your profile:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Objective<\/th><th>Ideal Strategy<\/th><\/tr><\/thead><tbody><tr><td><strong>Quick launch, one-off offer<\/strong><\/td><td>Google Ads<\/td><\/tr><tr><td><strong>Brand Awareness Development<\/strong><\/td><td>SEO<\/td><\/tr><tr><td><strong>Sustainable and Profitable Acquisition<\/strong><\/td><td>SEO + Content Marketing<\/td><\/tr><tr><td><strong>Dominate Locally<\/strong><\/td><td>Local SEO + Google Business Profile<\/td><\/tr><tr><td><strong>Optimize an Existing Site<\/strong><\/td><td>SEO Audit + Google Ads Test<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p>\ud83d\udc49 If your priority is <strong>stability and long-term profitability<\/strong>, <strong>SEO remains essential<\/strong>.<\/p>\n\n<p>\ud83d\udc49 If you need <strong>immediate results<\/strong>, <strong>SEA<\/strong> can be an excellent springboard.<\/p>\n\n<p>However, the most powerful aspect remains the <strong>synergy between the two<\/strong> \u2014 that is where true digital performance lies.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_In_2025_Google_Rewards_Quality_Above_All\"><\/span><strong>8. In 2025, Google Rewards Quality Above All<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Gone are the quick and artificial strategies.<br\/>Google now evaluates:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>user experience,<\/li>\n\n\n\n<li>content relevance,<\/li>\n\n\n\n<li>consistency between pages,<\/li>\n\n\n\n<li>and your site&#8217;s reputation.<\/li>\n<\/ul>\n\n<p>In other words:<br\/>SEO <strong>is no longer a keyword race<\/strong>; it is a race for <strong>credibility and added value.<\/strong><\/p>\n\n<p>This is the philosophy behind our comprehensive support.<br\/>\u27a1\ufe0f <a href=\"https:\/\/jsemproduction.fr\/en\/\">Jsemproduction \u2013 Web Agency &amp; Digital Strategy<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Conclusion_The_Right_Choice_Serves_Your_Strategy\"><\/span><strong>9. Conclusion: The Right Choice Serves Your Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>SEO<\/strong> and <strong>Google Ads<\/strong> are not adversaries, but <strong>two complementary approaches<\/strong>.<br\/>One builds, the other accelerates.<br\/>Their intelligent combination is the key to controlled digital growth.<\/p>\n\n<p>An optimized website, relevant content, and consistent communication can transform your online presence into a <strong>true growth engine<\/strong>.<\/p>\n\n<p>If you require personalized support:<br\/>\ud83d\udce9 <a href=\"https:\/\/jsemproduction.fr\/en\/contact-us\/\">Contact Jsemproduction<\/a><br\/>and discover how we transform your visibility into a sustainable asset.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want more visibility on Google, but you are hesitating between two approaches: organic search engine optimization (SEO) and Google Ads advertising (SEA). This is a crucial question most businesses ask themselves.Both approaches allow you to gain visibility, but not in the same manner. So, what is the best strategy in 2025?The answer depends on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254,314],"tags":[],"class_list":["post-14746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-search-engine-optimization","category-digital-marketing"],"jetpack_featured_media_url":"https:\/\/jsemproduction.fr\/wp-content\/uploads\/2025\/11\/laptop-with-internet-browser-search-bar-screen-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/posts\/14746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/comments?post=14746"}],"version-history":[{"count":0,"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/posts\/14746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/media\/14747"}],"wp:attachment":[{"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/media?parent=14746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/categories?post=14746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jsemproduction.fr\/en\/wp-json\/wp\/v2\/tags?post=14746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}